Empowering Generational Wealth through Real Estate

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Find Your Neighborhood

Explore Our Communities

We proudly serve Salem, Peabody, Beverly, Lynn, Revere, Chelsea, Malden, Boston, Somerville, and the entire North Shore and Greater Boston region. Each community has its own character, from historic coastal towns and suburbs to lively urban neighborhoods. Whether you are looking for coastal living, suburban comfort, or city convenience, we will help you discover the neighborhood that feels like home.

Guiding You Every Step of the Way

Whether you are buying your first home, selling your property, or investing in real estate in the North Shore or Greater Boston, we make the process clear and manageable with honest advice and proven strategies.

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What's Your Home Worth?

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Guiding Your Journey

Your Trusted Partner in Real Estate

Nina-Soto Realty is a Salem, MA real estate brokerage serving the North Shore and Greater Boston. Founded by Broker | Owner Cynthia Nina-Soto, who has more than 20 years in real estate, our mission is to help clients build and preserve generational wealth through real estate.

We work with buyers and sellers at every stage of the journey, from affordable starter homes to multi-million-dollar estates. Our focus is on helping you achieve the best results through thoughtful pricing, strong negotiation, and marketing that attracts the right buyers. Beyond the transaction, we stay engaged in the community, from local events to zoning and development projects that shape our neighborhoods.

Whether you are buying, selling, or investing, you will have a trusted partner who is experienced, approachable, and committed to your goals.

Why Choose Us

Our Mission

Our mission is to empower families and individuals to achieve financial freedom and peace of mind through homeownership.

Our Vision

Our vision is to create a world where everyone has the opportunity to own a home, build wealth, and create a brighter future for their family. Through education, guidance, and genuine care, we make homeownership more accessible and help communities thrive.

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Built on Principles

Our Values

Do the Right Thing

We act with honesty, integrity, and a strong sense of accountability.

Always Put People First

We value clients, teammates, and community above profit or ego.

Take Full Ownership

We commit, follow through, and deliver excellence in every detail.

Grow and Rise Together

We learn, share, and celebrate progress as one united team.

Speak Up with Courage

We stand for what’s right and protect those we proudly serve.

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From First Steps to Closing Day

"loved working with Genesis! And you will, too, she’s simply the best! She was always there, listened to all my needs, and found the perfect multi family home that met all the criteria! She made the entire process exciting and not stressful at all. You will not regret choosing Genesis as your real estate agent! She also help me find the perfect tenant. Amé trabajar con Génesis! Gracias por hacer este proceso simple y fáci…
"Over the last three years I've worked with Nina-Soto Realty and I'd give 100 stars if I could. I worked with Genesis to find an apartment three years ago and since then have worked with her and her team on two home purchases. From the very beginning she made me feel so comfortable with the overwhelming process of moving. I knew I was in good hands! She was so communicative and very quickly figured out what I was lookin…
"We had such a great experience working with Cynthia and The Alianza Group at Nina-Soto Realty on the sale of our home. From the beginning, Cynthia made the entire process feel easy and well organized. She was always responsive, kept us informed, answered every question we had, and gave us great advice along the way. We always felt like we were in good hands. The marketing of our home was excellent, and the photography, …
Discover Their Journeys

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Here for Every Step of Your Home Journey!

Whether you are thinking about buying a home in Salem, selling a property on the North Shore, or investing in Greater Boston real estate, the best place to start is with a conversation. We will help you understand your options, connect you with the right resources, and create a plan that fits your goals.

Start your Journey