Empowering Generational Wealth through Real Estate

ninasotorealty 473 new homes are coming to Salem. The state broke ground October 2 on 473 rental homes at Salem State's South Campus, along Harrison Road and Loring Avenue. The first phase, Avalon Salem, brings 340 rentals starting construction this winter, and 20% of those homes will be priced for households earning at or below 80% and 60% of area median income. That is 23 acres going from surplus campus to homes. This is the kind of supply Salem actually needs. Would you live here? Tell me in the comments, and share this with someone renting in Salem.

ninasotorealty If your Salem condo isn’t getting traction, the first price is usually the first thing to check. Over the past 6 months, the condos that gave up first asked $35,000 more than the ones that sold. That’s the clearest line in the data. Buyers aren’t usually meeting an overpriced listing in the middle. They move on. The roughest spot was $500K to $600K. In that range, 26.5% of condos gave up without selling. And if a condo sold in the first week, it typically got 102% of asking. That window matters. If you want, message me your street, and I’ll send back how your condo compares to what actually sold in Salem over the past 6 months. #SalemMA #SalemRealEstate #NorthShoreMA #CondoSeller #SalemCondo

ninasotorealty $5,992 a month. That's the median monthly payment on an Essex County home, based on first-five-month 2026 prices and typical May 2026 rates. Banker & Tradesman reports the payment is up 151% since 2016. The math: an $860,000 median price (double 2016), 5% down, with taxes, insurance, and mortgage insurance included. Prices nearly doubled while rates rose almost 3 points. That is the double whammy pricing out first-time buyers, especially in Salem, Peabody, and Lynn, where starter homes in the $600s usually need work. Inventory tells the same story: 872 North Shore homes for sale in August 2016, 490 this past August. Real numbers, no pressure. Buying here takes a strategy, not just a search alert. Save this for your search, and share it with someone who needs the real numbers.

ninasotorealty Over asking is still happening in Beverly, but not at every price. That’s the part sellers need to know before they list. Below $1M, a lot of homes still sold at or over asking. Above $1M, only 51.5% did. The other big piece is speed. Homes that sold in the first week got 107.9% of asking. Once a home sits, the conversation usually changes. If you want your street’s numbers, message me your street and I’ll send back where your home fits in Beverly right now. #BeverlyMA #NorthShoreMA #BeverlyRealEstate

ninasotorealty If you live in Salem, your October calendar is already full. 🎶🐾🏃🍬 Swipe for four can't-miss October events, starting with the Peabody International Festival this Sunday. Which one are you going to? Living here means October is a lifestyle, not a month. Thinking about making the North Shore home? Link in bio for a free consult.

ninasotorealty If you're buying in Greater Boston, your best window of the year opens now. 👆 Swipe for why early October is the Boston metro's best deal window, and the honest caveat on selection. Link in bio for a free consult.

ninasotorealty At $599,000 in Salem, what if the trade-off gave you more possibilities? 3 Cleveland offers 4 bedrooms, 2 baths and nearly 1,850 sq. ft. The second floor has its own entrance, bedroom, bath, kitchen area, living/dining space and sunroom, creating potential for multigenerational living or a future ADU without sacrificing the main living space. Close to Salem State, Salem Hospital and downtown Salem.

ninasotorealty I said “I’m on my way” and I meant it. 😂 Saw Lulu’s post this sandwich and there was really only one reasonable thing to do: go get it. Sourdough, ham, egg, raspberry jam, brie, and maple mustard. I wasn’t completely sure how all of that was going to work together, but GOOD LORD. It was sooooo good. So this is your public service announcement: if you see the Ham Jam at Lulu’s, go get it. Don’t overthink it. Just go. And yes, I ate the whole thing. Mind your business. 😂

ninasotorealty Not every house needs an infinity pool and a “backyard oasis.” Sometimes the better question is: what can this house do for me? 3 Cleveland Street has 4 bedrooms, 2 full baths and nearly 1,850 sq ft. But the part that made me stop and really look at this property is upstairs. Private entrance. Bedroom. Full bath. Living/dining area. Sunroom. And a kitchen that’s already there, minus the stove. In other words, there’s a real opportunity here to explore creating an ADU without taking away from the main living space.* Multigenerational living? Maybe. Future rental income? Potentially. More flexibility in how you use your home? Absolutely. And at $599,000 in Salem, that deserves a second look. Now, is there a reason you’re getting all of this for $599K? Yep. You saw the video. 😂 Comment TRAIN and I’ll send you all the details so you can decide whether the trade-off makes sense for you. 3 Cleveland Street | Salem, MA 4 beds | 2 baths | $599,000 *Second-floor ADU is not currently permitted. Buyer to perform due diligence regarding permitting and use. Special s/o to our amazing 📸🎥 @jmrealestatephoto

ninasotorealty I’m always getting asked on showings, “Where does the sun rise and set?” This app gives you an amazing visual of how the sun and shade move across a property throughout the day. It’s called ShadeMap, and it’s incredibly useful if sunlight matters to you when buying a home. If you found this useful, save this post and send it to someone who’s house hunting. If you’re looking to buy, sell, or invest in real estate, DM me “HOME.” Cynthia Nina-Soto, Owner & Designated Managing Broker @ Nina-Soto Realty

ninasotorealty Here’s what messed me up this year. I assumed 2025’s momentum was gonna carry into 2026. And honestly, that was a reasonable assumption. Everything pointed that way. It didn’t carry. And 2026 has been a good year, it really has. It just came in a completely different shape than what I planned for, and that different shape is the whole problem. So 2027 gets two plans. Up case and down case. Not because I know what’s coming, because clearly I don’t, but because I’m done planning for one version of the year. Couple minutes here on the part of being a broker that nobody posts about. No framework, no takeaway, just where I’m actually at in September. If you’re in the middle of this too, tell me how you’re handling it.

ninasotorealty 3 agents. One amazing team and a whole lot of stories behind what we’ve built together. Every one of these numbers is someone who needed to get somewhere. A first place. A bigger place. A fresh start after something hard. A home that finally felt like theirs. An investment that changed what was possible for their family. When you look at 282 closed sales and more than $128 million in volume, it’s easy to see the numbers. But after more than 20 years in real estate, that’s not really what we see. We see the 107 sellers who trusted us with one of their biggest assets. We see the 175 buyers who got the keys. We see first-time buyers who came to us convinced they couldn’t afford to buy a home. Sellers who had lived in the same house for decades and had no idea where to begin. Families who needed more room, people who needed less, and clients going through major life changes who just needed someone to help them figure out the next step. And we see the 17 affordable homeownership opportunities we helped bring to families in Everett, Chelsea, and Malden. That work is especially important to us because homeownership shouldn’t feel like something reserved for other people. Three agents. One independent, woman-owned real estate brokerage based right here in Salem, Massachusetts. And so far, we’ve had the privilege of helping people buy and sell homes in 43 communities throughout Salem, the North Shore and Greater Boston. We’re proud of what Nina-Soto Realty has built, but we’re even more proud of how we’ve built it. One client at a time. One family at a time. One move at a time. Because real estate has never just been about houses for us. It’s about helping people get where they’re trying to go. So now we want to know… What’s your next move?