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Nina-Soto Realty is a Salem, MA real estate brokerage serving the North Shore and Greater Boston. Founded by Broker | Owner Cynthia Nina-Soto, who has more than 20 years in real estate, our mission is to help clients build and preserve generational wealth through real estate.

We work with buyers and sellers at every stage of the journey, from affordable starter homes to multi-million-dollar estates. Our focus is on helping you achieve the best results through thoughtful pricing, strong negotiation, and marketing that attracts the right buyers. Beyond the transaction, we stay engaged in the community, from local events to zoning and development projects that shape our neighborhoods.

Whether you are buying, selling, or investing, you will have a trusted partner who is experienced, approachable, and committed to your goals.

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Our mission is to empower families and individuals to achieve financial freedom and peace of mind through homeownership.

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Our vision is to create a world where everyone has the opportunity to own a home, build wealth, and create a brighter future for their family. Through education, guidance, and genuine care, we make homeownership more accessible and help communities thrive.

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We stand for what’s right and protect those we proudly serve.

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From First Steps to Closing Day

"We had such a great experience working with Cynthia and The Alianza Group at Nina-Soto Realty on the sale of our home. From the beginning, Cynthia made the entire process feel easy and well organized. She was always responsive, kept us informed, answered every question we had, and gave us great advice along the way. We always felt like we were in good hands. The marketing of our home was excellent, and the photography, …
"I had the pleasure of meeting Cynthia Nina-Soto and the team at Nina-Soto Realty during the Tom Ferry Success Summit, and I was immediately impressed by their professionalism, passion, and commitment to serving their clients. Cynthia genuinely cares about helping families build wealth through real estate and takes the time to educate and advocate for every client. If you’re looking to buy, sell, or invest in Salem, Peabo…
"Working with Cynthia Nina-Soto on our recent property acquisition in Malden was an exceptional experience. As our REALTOR®, Cynthia demonstrated a high level of market expertise and strategic guidance throughout the entire transaction. Furthermore, the collaboration with her entire team reflected the exact same high standard of professionalism. Every team member involved was responsive, detail-oriented, and execution-focu…
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Follow Us @ninasotorealty

Salem turns 400 this year, and Haunted Happenings is the biggest Halloween this city has ever thrown. Walking tours, local vendors, costume events, and live performances, all October, all downtown.

If you're coming this weekend, walk it right. Download Wicked Walks Salem, the free app that turns downtown into a GPS-guided quest. Solve clues at real locations and earn Spoils for rewards at local shops.

Find Nina-Soto Realty under Shops & Stops. We're the only Realtor in the app, and Spoils holders get a free home evaluation from me.

Save this for your October plans and share it with someone coming to Salem. Hablamos español.

@wickedwalkssalem Salem turns 400 this year, and Haunted Happenings is the biggest Halloween this city has ever thrown. Walking tours, local vendors, costume events, and live performances, all October, all downtown. If you're coming this weekend, walk it right. Download Wicked Walks Salem, the free app that turns downtown into a GPS-gu… Under agreement in Salem.

3 Cleveland St is officially under agreement, and I could not be happier for my sellers. 4 bedrooms, 2 baths, nearly 1,850 sq ft, with a second floor that has its own entrance, bedroom, bath, kitchen area, living and dining space, and sunroom. Room for multigenerational living or a future ADU, minutes from Salem State, Salem Hospital, and downtown.

Thinking of selling? Let's talk about what your home could do in this market. DM me. Hablamos español. Under agreement in Salem. 3 Cleveland St is officially under agreement, and I could not be happier for my sellers. 4 bedrooms, 2 baths, nearly 1,850 sq ft, with a second floor that has its own entrance, bedroom, bath, kitchen area, living and dining space, and sunroom. Room for multigenerational living or a future ADU… September's numbers are in, and the Northeast is telling its own story.

Nationally, existing-home sales rose 1.5% to a 3.99 million pace. Still 2.2% below last September. The median price hit $417,500, up 1.3% from a year ago, the 39th straight month of annual gains.

The Northeast moved the other way on sales: down 2.1% from August to a 470,000 pace, and down 4.1% from last year. But prices? The median reached $523,600, up 4.7% from last September. That's the biggest yearly price jump in the country.

Fewer sales, higher prices. That's what tight inventory does. NAR's Lawrence Yun said rising rates mean fewer buyers can qualify, and more listings are giving those still shopping room to negotiate.

But national numbers only tell you the direction. Swipe through for September in the seven towns I serve, straight from the MLS, broken down by single-family, condo, and multifamily. Salem alone saw 48 closings, up 26.3% from last September, with the median essentially flat at $583,500.

Translation: buyers have more leverage than they've had in a while. If you've been waiting on the sidelines, this is a market worth working.

Save this and share it with someone house hunting on the North Shore. Questions about what it means for your plans? DM me. Hablamos español. September's numbers are in, and the Northeast is telling its own story. Nationally, existing-home sales rose 1.5% to a 3.99 million pace. Still 2.2% below last September. The median price hit $417,500, up 1.3% from a year ago, the 39th straight month of annual gains. The Northeast moved the other way on sales: down 2… 250 Salem homes just got protected through 2056.

Loring Towers, the 250-unit affordable community built in 1974, is getting a $38 million full renovation. New kitchens and bathrooms in every unit. New roof, plumbing, HVAC, windows, and elevators. Plus a basketball court and a playground.

Work runs through 2028, and the deal locks in affordability for 30 more years. Older affordable properties keep aging out of their restrictions. This one is secured for a generation.

Save this and share it with a Salem renter. Questions about affordable paths on the North Shore? DM me. Hablamos español. 250 Salem homes just got protected through 2056. Loring Towers, the 250-unit affordable community built in 1974, is getting a $38 million full renovation. New kitchens and bathrooms in every unit. New roof, plumbing, HVAC, windows, and elevators. Plus a basketball court and a playground. Work runs through 2028, and t… 4.5%. Read that again.

74 Fletcher Road in North Woburn is listed at $850,000, and it comes with something you almost never see anymore: an assumable VA loan at 4.5%.

A qualified buyer can take over the seller's rate instead of borrowing at today's rates. That is real money, every single month.

The home: 4 beds, 2.5 baths, 1,824 sq ft Colonial. Renovated kitchen with quartz and stainless, fireplace, sunroom, first-floor bedroom, finished lower level. Minutes to 93 and 95.

DM me and I'll run your exact numbers.

Comment HOME and I'll send you the listing details.

Listed by The Alianza Group, Nina-Soto Realty, LLC. 4.5%. Read that again. 74 Fletcher Road in North Woburn is listed at $850,000, and it comes with something you almost never see anymore: an assumable VA loan at 4.5%. A qualified buyer can take over the seller's rate instead of borrowing at today's rates. That is real money, every single month. The home: 4 beds, 2.5… When your parent moves to assisted living, the house question comes fast. Here's what matters before anything else:

1. Who owns the home, and how title is held.
2. Who has the legal authority to sign the sale.
3. Where the proceeds go after closing.

The move doesn't take away your parent's right to sell. But if you're signing for them, the power of attorney has to authorize a real estate sale, and the attorney and title insurer have to accept it. A health care proxy doesn't cover the house.

Settle ownership, authority, and the proceeds plan before the sign goes up. I walk North Shore families through this order of operations, and it saves real stress.

Full article at the link in bio. Save this for the family conversation nobody wants to have but everyone needs. Questions? DM me. Hablamos español. When your parent moves to assisted living, the house question comes fast. Here's what matters before anything else: 1. Who owns the home, and how title is held. 2. Who has the legal authority to sign the sale. 3. Where the proceeds go after closing. The move doesn't take away your parent's right to sell. But if you'r… Fun news: Nina-Soto Realty is featured in the brand-new Wicked Walks Salem app. It is a GPS-guided quest through downtown Salem. You solve clues at real locations and earn Spoils, which unlock rewards at local shops. We are listed under Shops & Stops, and yes, we are the only Realtor in the app. Show your Spoils for a free home evaluation. Download Wicked Walks Salem in the App Store and come walk the Witch City. Save this for your October plans. @wickedwalkssalem 3 Fun news: Nina-Soto Realty is featured in the brand-new Wicked Walks Salem app. It is a GPS-guided quest through downtown Salem. You solve clues at real locations and earn Spoils, which unlock rewards at local shops. We are listed under Shops & Stops, and yes, we are the only Realtor in the app. Show your Spoils for a … 473 new homes are coming to Salem.

The state broke ground October 2 on 473 rental homes at Salem State's South Campus, along Harrison Road and Loring Avenue. The first phase, Avalon Salem, brings 340 rentals starting construction this winter, and 20% of those homes will be priced for households earning at or below 80% and 60% of area median income.

That is 23 acres going from surplus campus to homes. This is the kind of supply Salem actually needs.

Would you live here? Tell me in the comments, and share this with someone renting in Salem. 8 473 new homes are coming to Salem. The state broke ground October 2 on 473 rental homes at Salem State's South Campus, along Harrison Road and Loring Avenue. The first phase, Avalon Salem, brings 340 rentals starting construction this winter, and 20% of those homes will be priced for households earning at or below 80%… If your Salem condo isn’t getting traction, the first price is usually the first thing to check.

Over the past 6 months, the condos that gave up first asked $35,000 more than the ones that sold. That’s the clearest line in the data. Buyers aren’t usually meeting an overpriced listing in the middle. They move on.

The roughest spot was $500K to $600K. In that range, 26.5% of condos gave up without selling. And if a condo sold in the first week, it typically got 102% of asking. That window matters.

If you want, message me your street, and I’ll send back how your condo compares to what actually sold in Salem over the past 6 months.

#SalemMA #SalemRealEstate #NorthShoreMA #CondoSeller #SalemCondo 1 If your Salem condo isn’t getting traction, the first price is usually the first thing to check. Over the past 6 months, the condos that gave up first asked $35,000 more than the ones that sold. That’s the clearest line in the data. Buyers aren’t usually meeting an overpriced listing in the middle. They move on. The … $5,992 a month. That's the median monthly payment on an Essex County home, based on first-five-month 2026 prices and typical May 2026 rates.

Banker & Tradesman reports the payment is up 151% since 2016. The math: an $860,000 median price (double 2016), 5% down, with taxes, insurance, and mortgage insurance included.

Prices nearly doubled while rates rose almost 3 points. That is the double whammy pricing out first-time buyers, especially in Salem, Peabody, and Lynn, where starter homes in the $600s usually need work.

Inventory tells the same story: 872 North Shore homes for sale in August 2016, 490 this past August.

Real numbers, no pressure. Buying here takes a strategy, not just a search alert. Save this for your search, and share it with someone who needs the real numbers. 8 $5,992 a month. That's the median monthly payment on an Essex County home, based on first-five-month 2026 prices and typical May 2026 rates. Banker & Tradesman reports the payment is up 151% since 2016. The math: an $860,000 median price (double 2016), 5% down, with taxes, insurance, and mortgage insurance included. … Over asking is still happening in Beverly, but not at every price.

That’s the part sellers need to know before they list. Below $1M, a lot of homes still sold at or over asking. Above $1M, only 51.5% did.

The other big piece is speed. Homes that sold in the first week got 107.9% of asking. Once a home sits, the conversation usually changes.

If you want your street’s numbers, message me your street and I’ll send back where your home fits in Beverly right now.

#BeverlyMA #NorthShoreMA #BeverlyRealEstate Over asking is still happening in Beverly, but not at every price. That’s the part sellers need to know before they list. Below $1M, a lot of homes still sold at or over asking. Above $1M, only 51.5% did. The other big piece is speed. Homes that sold in the first week got 107.9% of asking. Once a home sits, the conve… If you live in Salem, your October calendar is already full. 🎶🐾🏃🍬

Swipe for four can't-miss October events, starting with the Peabody International Festival this Sunday.

Which one are you going to?

Living here means October is a lifestyle, not a month. Thinking about making the North Shore home? Link in bio for a free consult. If you live in Salem, your October calendar is already full. 🎶🐾🏃🍬 Swipe for four can't-miss October events, starting with the Peabody International Festival this Sunday. Which one are you going to? Living here means October is a lifestyle, not a month. Thinking about making the North Shore home? Link in bio for a fr…
ninasotorealty
ninasotorealty Salem turns 400 this year, and Haunted Happenings is the biggest Halloween this city has ever thrown. Walking tours, local vendors, costume events, and live performances, all October, all downtown. If you're coming this weekend, walk it right. Download Wicked Walks Salem, the free app that turns downtown into a GPS-guided quest. Solve clues at real locations and earn Spoils for rewards at local shops. Find Nina-Soto Realty under Shops & Stops. We're the only Realtor in the app, and Spoils holders get a free home evaluation from me. Save this for your October plans and share it with someone coming to Salem. Hablamos español. @wickedwalkssalem
ninasotorealty
ninasotorealty Under agreement in Salem. 3 Cleveland St is officially under agreement, and I could not be happier for my sellers. 4 bedrooms, 2 baths, nearly 1,850 sq ft, with a second floor that has its own entrance, bedroom, bath, kitchen area, living and dining space, and sunroom. Room for multigenerational living or a future ADU, minutes from Salem State, Salem Hospital, and downtown. Thinking of selling? Let's talk about what your home could do in this market. DM me. Hablamos español.
ninasotorealty
ninasotorealty September's numbers are in, and the Northeast is telling its own story. Nationally, existing-home sales rose 1.5% to a 3.99 million pace. Still 2.2% below last September. The median price hit $417,500, up 1.3% from a year ago, the 39th straight month of annual gains. The Northeast moved the other way on sales: down 2.1% from August to a 470,000 pace, and down 4.1% from last year. But prices? The median reached $523,600, up 4.7% from last September. That's the biggest yearly price jump in the country. Fewer sales, higher prices. That's what tight inventory does. NAR's Lawrence Yun said rising rates mean fewer buyers can qualify, and more listings are giving those still shopping room to negotiate. But national numbers only tell you the direction. Swipe through for September in the seven towns I serve, straight from the MLS, broken down by single-family, condo, and multifamily. Salem alone saw 48 closings, up 26.3% from last September, with the median essentially flat at $583,500. Translation: buyers have more leverage than they've had in a while. If you've been waiting on the sidelines, this is a market worth working. Save this and share it with someone house hunting on the North Shore. Questions about what it means for your plans? DM me. Hablamos español.
ninasotorealty
ninasotorealty 250 Salem homes just got protected through 2056. Loring Towers, the 250-unit affordable community built in 1974, is getting a $38 million full renovation. New kitchens and bathrooms in every unit. New roof, plumbing, HVAC, windows, and elevators. Plus a basketball court and a playground. Work runs through 2028, and the deal locks in affordability for 30 more years. Older affordable properties keep aging out of their restrictions. This one is secured for a generation. Save this and share it with a Salem renter. Questions about affordable paths on the North Shore? DM me. Hablamos español.
ninasotorealty
ninasotorealty 4.5%. Read that again. 74 Fletcher Road in North Woburn is listed at $850,000, and it comes with something you almost never see anymore: an assumable VA loan at 4.5%. A qualified buyer can take over the seller's rate instead of borrowing at today's rates. That is real money, every single month. The home: 4 beds, 2.5 baths, 1,824 sq ft Colonial. Renovated kitchen with quartz and stainless, fireplace, sunroom, first-floor bedroom, finished lower level. Minutes to 93 and 95. DM me and I'll run your exact numbers. Comment HOME and I'll send you the listing details. Listed by The Alianza Group, Nina-Soto Realty, LLC.
ninasotorealty
ninasotorealty When your parent moves to assisted living, the house question comes fast. Here's what matters before anything else: 1. Who owns the home, and how title is held. 2. Who has the legal authority to sign the sale. 3. Where the proceeds go after closing. The move doesn't take away your parent's right to sell. But if you're signing for them, the power of attorney has to authorize a real estate sale, and the attorney and title insurer have to accept it. A health care proxy doesn't cover the house. Settle ownership, authority, and the proceeds plan before the sign goes up. I walk North Shore families through this order of operations, and it saves real stress. Full article at the link in bio. Save this for the family conversation nobody wants to have but everyone needs. Questions? DM me. Hablamos español.
ninasotorealty
ninasotorealty Fun news: Nina-Soto Realty is featured in the brand-new Wicked Walks Salem app. It is a GPS-guided quest through downtown Salem. You solve clues at real locations and earn Spoils, which unlock rewards at local shops. We are listed under Shops & Stops, and yes, we are the only Realtor in the app. Show your Spoils for a free home evaluation. Download Wicked Walks Salem in the App Store and come walk the Witch City. Save this for your October plans. @wickedwalkssalem
😍😍😍 I love this so much
@mbettencourtrealtor Thank you! Salem does October like nowhere else. Come walk the quest with me?
Have you done a walking tour of Salem? What is your favorite stop? Drop it below.
ninasotorealty
ninasotorealty 473 new homes are coming to Salem. The state broke ground October 2 on 473 rental homes at Salem State's South Campus, along Harrison Road and Loring Avenue. The first phase, Avalon Salem, brings 340 rentals starting construction this winter, and 20% of those homes will be priced for households earning at or below 80% and 60% of area median income. That is 23 acres going from surplus campus to homes. This is the kind of supply Salem actually needs. Would you live here? Tell me in the comments, and share this with someone renting in Salem.
Yay more traffic
@eatingallthetime Not wrong. The honest version: it sits on Harrison Road and Loring Avenue, the corridors people already travel, instead of greenfield further out where the same residents drive through Salem anyway. Growth is coming either way; this version has some desperately needed affordable homes attached.
Why build studios anymore? Theres too many…
Fair question. Studios are usually the first to lease in a new building because they carry the lowest absolute rent, and Salem has plenty of one-person households, young professionals, and downsizers looking for exactly that. Here they are one slice of the mix, studios through three bedrooms, and the affordable set-asides apply across unit sizes.
@ninasotorealty fair answer, thank you.
Are the single family homes or apartments?
Hi @sean.goudreau 👋🏽 They're all rental apartments, no single-family homes or condos for sale. Phase 1 (Avalon Salem) is 340 units , studios up to 3 bedrooms. Phase 2 (Forest River Residences) is also rentals, in converted historic campus buildings plus one new building, and it's geared toward older adults. Thanks for asking!
ninasotorealty
ninasotorealty If your Salem condo isn’t getting traction, the first price is usually the first thing to check. Over the past 6 months, the condos that gave up first asked $35,000 more than the ones that sold. That’s the clearest line in the data. Buyers aren’t usually meeting an overpriced listing in the middle. They move on. The roughest spot was $500K to $600K. In that range, 26.5% of condos gave up without selling. And if a condo sold in the first week, it typically got 102% of asking. That window matters. If you want, message me your street, and I’ll send back how your condo compares to what actually sold in Salem over the past 6 months. #SalemMA #SalemRealEstate #NorthShoreMA #CondoSeller #SalemCondo
ninasotorealty
ninasotorealty $5,992 a month. That's the median monthly payment on an Essex County home, based on first-five-month 2026 prices and typical May 2026 rates. Banker & Tradesman reports the payment is up 151% since 2016. The math: an $860,000 median price (double 2016), 5% down, with taxes, insurance, and mortgage insurance included. Prices nearly doubled while rates rose almost 3 points. That is the double whammy pricing out first-time buyers, especially in Salem, Peabody, and Lynn, where starter homes in the $600s usually need work. Inventory tells the same story: 872 North Shore homes for sale in August 2016, 490 this past August. Real numbers, no pressure. Buying here takes a strategy, not just a search alert. Save this for your search, and share it with someone who needs the real numbers.
Casually getting priced out of the area. Nbd. 😢
Me making the same face as you reading the caption
@linasoto09 it’s gross and all those people that have been waiting for prices to drop or the market to crash are all making that same face
@ninasotorealty at this rate I’m gunna need it to crash 3 times to get low enough
@linasoto09 no baby your parents are smart. They took lots of risk and made tons of sacrifices so that you and your brother would wake up on 1st base. Now my goal is for my grandkids to wake up on 2nd or 3rd
Real talk is hard to swallow
@homebuying_uncensored in this economy lots of things are hard to swallow
ninasotorealty
ninasotorealty Over asking is still happening in Beverly, but not at every price. That’s the part sellers need to know before they list. Below $1M, a lot of homes still sold at or over asking. Above $1M, only 51.5% did. The other big piece is speed. Homes that sold in the first week got 107.9% of asking. Once a home sits, the conversation usually changes. If you want your street’s numbers, message me your street and I’ll send back where your home fits in Beverly right now. #BeverlyMA #NorthShoreMA #BeverlyRealEstate
ninasotorealty
ninasotorealty If you live in Salem, your October calendar is already full. 🎶🐾🏃🍬 Swipe for four can't-miss October events, starting with the Peabody International Festival this Sunday. Which one are you going to? Living here means October is a lifestyle, not a month. Thinking about making the North Shore home? Link in bio for a free consult.

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Whether you are thinking about buying a home in Salem, selling a property on the North Shore, or investing in Greater Boston real estate, the best place to start is with a conversation. We will help you understand your options, connect you with the right resources, and create a plan that fits your goals.

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